CoreMatter is now in 6 countries!

In the past, a good lawyer didn’t need to advertise. Reputation, referrals, and location were enough. But the legal landscape has changed. Today, when people need a lawyer, they reach not for the Yellow Pages or a recommendation from a neighbor, but for Google.

This distinction isn’t just trivia—it can shape how you position yourself professionally and connect with clients. Let’s break it down in plain English. We’ll also explore how technology can help legal professionals and share practical tips for aspiring lawyers looking to make their mark.