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Why are Lawyers Increasing their Presence on Social Media?

Were you part of the exodus leaving Twitter when Elon Musk took over? And now, with TikTok’s CEO’s recent appearance before the United States Congress, the future of this social platform also remains uncertain.

Even if there are doubts about Twitter and TikTok’s future, both platforms remain one of many useful social media platforms available to lawyers. The latest news may mean that some firms pause their digital advertising on TikTok and Twitter and move more towards Meta, LinkedIn, and Google. Intriguingly, though, lawyers who decide to leave Twitter or TikTok are increasing their online presence elsewhere.

But why are lawyers increasing their presence on social media? Here’s why:


  1.  It’s a great way to attract new clients consistently.

Lawyers who are most active on social media get new clients consistently. According to the 2018 ABA Study, 35% of those who utilize social media for professional purposes have acquired clients. Even better, 42% of smaller firms gained new clients due to social media marketing.


  1.  It’s a tried-and-true strategy for automatically providing information to those needing specific legal services.

Social media can direct individuals to your legal firm’s website, where they can get the information from your blog and be inspired to retain you as their counsel. Consumer brands have mastered this strategy. For example, your blog post about the importance of intellectual property rights and registration could get new business owners to contact you for more details. Your potential client then meets you and takes on your legal service. Then you begin an effortless client onboarding process via CoreMatter to ensure the necessary paperwork and confidentiality are in order.


  1.  It raises your legal profile

When you join a legal community on a social network, it benefits you in several ways:

  1. You can stay current on what’s going on in your legal community 
  2. You get contacts and referrals that help your firm grow
  3. You can provide commentary to strengthen your position as a thought leader.

Now for the big questions – do you leave TikTok and Twitter? The answer really depends. First, ask yourself the following questions:

  • Will my potential clients, followers, and fans stay on the platform?
  • If so, what is my social media plan in order to get an adequate ROI?
  • Does my plan suit my practice areas, audience, and goals?

If you decide to stay, stick to your plan, research to see what your competitors are doing, and keep churning out content that strengthens your law firm’s positioning. Remember to measure your social media marketing efforts to ensure you get the best possible results.

Apart from TikTok and Twitter, it would help if you also expand your presence on the following social networks:


According to the ABA’s 2022 TechReport, LinkedIn is still the most popular social media platform for lawyers in the United States. LinkedIn is used by more law firms than any other platform, including Facebook, with 69.2% of respondents indicating their firm’s presence on the channel. This is because LinkedIn is designed for business. It’s where you can build your professional persona and connect with others in the legal industry, which can help you expand your network.


Facebook is the world’s most popular social media platform, with 2.96 billion monthly active users. According to the 2022 ABA Legal Technology Survey Report, it’s also popular among legal professionals, with nearly half (48.8%) of firms maintaining a presence on the platform. 

While Facebook can provide you with exponential reach, be cautious. In the News Feed, Facebook’s algorithms prioritize posts from friends and family. This means that it will be more difficult for your posts to be seen, and post visibility will be limited. The best solution is to boost your best-performing posts to ensure consistent visibility. 


Mastodon is a rising social platform for lawyers to consider entering. As of November 2022, Mastodon has 4.5 million accounts. However, only about 1 million of those accounts are active users of Mastodon. More than one-fourth (27.27%) of Mastodon users are in Germany. Regarding age groups on Mastodon, a third (32.96%) are 25 to 34 years old, adults ages 18 to 24 make up 23.23%, and adults between 45 and 54 make up 12.13%.

Mastodon is built on a network of self-managed servers known as the “federated universe” (or “Fediverse”). Although each server has moderation policies, codes of conduct, and privacy settings, users on one server can still communicate with users on other servers. Anyone can create a Mastodon server or join one that already exists. Mastodon then provides microblogging features that are similar to Twitter. Thus, it enables thought leadership positioning and generates even greater visibility.


In a nutshell

Social media is more than just a distraction; it’s a valuable digital marketing platform that, when used strategically, can help you expand your legal network and find clients. New clients can easily book appointments and communicate with you. And with the help of CoreMatter, client onboarding becomes even more effortless, as everything from registration, contracts, and invoicing can be tailored for a smooth client servicing experience.



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CoreMatter, the leading cloud-based case management tool in Southeast Asia, frees your firm from the everyday mess to focus on what matters most.

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